My kids, aged 6, 12, and 14, were crying as all their stuff was packed into the removal truck. We had been forced to sell our dream home at a massive loss and we were moving to a rental house with no certainty of what came next.  

Six years earlier, I answered a call to lead a sustainable raw materials company, Zeo, that had lost its way. 

Zeo makes Zeoform-plant fibre into a material from which products can be made without adding toxic ingredients. It’s an innovative alternative to wood and plastics, and metals can be replaced in some applications. It’s been used in furniture design, lighting, and musical instruments, and we’re currently having it tested for construction. 

It has a unique positioning as a 100% non-toxic, resin-free, and petrochemical-free material.  

I had the experience to help Zeo succeed. At 23, I started my first business with nothing, scaling it to become the global leader in its niche and successfully exiting 16 years later, having sold it for millions of pounds. 

I had already achieved financial freedom, but Zeo’s benefit to the environment really spoke to me. I saw its potential, so I remortgaged our family home, putting everything on the line to create a sustainable, global-impact business my children could be proud of. 

Unfortunately, The Global Financial Crisis hit soon after we started, making it difficult to access capital. I repeatedly drew down on my mortgage to keep Zeo afloat. The financial and emotional strain nearly broke me. 

We faced an uphill battle competing with technologies that seemed more commercially viable.  

At times, I was tempted to compromise Zeo’s integrity, to “sell out” by adding a little something to make our product more palatable to clients. But we stayed true to our values.

We started to get interest, which has been growing consistently and secured a like-minded investor with the capital we needed to scale.  

Then COVID hit. 

And after the pandemic, the boom-and-bust economy created new challenges.  

We’ve worked through these and today, Zeo is fast gaining traction, and our vision is coming to life. We’ve automated our moulding process, manufactured award-winning products, partnered with notable Australian universities for accelerated R&D, and improved our manufacturing methods, ready to scale again. 

“10 years ago, Zeo was almost too early for the market. However, with climate change becoming a mainstream burgeoning issue, the level of interest in Zeo is extraordinary, and the opportunities for material substitution are vast. We see this as a multi-billion-dollar opportunity, potentially generating significant annual revenue across numerous market sectors. 

From interior design and furniture to automotive, packaging, and beyond, the demand for truly sustainable materials is growing exponentially. With Zeoform’s unique positioning as a 100% non-toxic, resin-free, and petrochemical-free material, we are poised to capture a substantial share of this rapidly expanding market, driving economic and environmental impact globally.” 

We still long for our forever home, but I’m still all in. I have skin in the game—every bit of it. And while there’s still a long way to go, I’m committed to seeing this through to success. 

Today, Zeoform is ready to scale. 

We seek investment to accelerate production, expand manufacturing capabilities, and bring sustainable materials to the forefront of global supply chains. Your support can help turn this multi-billion-dollar opportunity into a reality while driving positive environmental impact. 

If you’d like to be part of this exciting opportunity, we’d love to talk to you. Contact Alf - alf@zeoform.com